Amazon Announces New Kindle DX

Today, July 1, 2010, Amazon introduced a new Kindle DX, their larger incarnation of the Kindle e-reading device. The previous version of the Kindle DX retailed for $489, but the new DX will only set you back $379. Amazon boasts a better 9.7” e-ink screen with greater contrast for the new DX and the unit comes in gray rather than white. The $110 drop in price seemed inevitable after the release in April of the similarly sized, but multi-purposed Apple iPad that starts at $499.

The 6” screen Kindle 2 remains unchanged and priced at $189, where it dropped to last Monday after Barnes & Noble introduced a new WiFi-only version of their competing Nook e-reading device at $149 and dropped the WiFi+3G original version of the Nook to $199.

There’s action in the ebook reader market, yes there is. Indeed, earlier today, Woot.com, fresh off its purchase by Amazon, was offering a limited supply of Kindles (the regularly $189 Kindle 2) for just $149, and those sold out by noon.

Now the questions remains as to what is the best choice in an ebook reading device:  the Kindle, Nook, or iPad (with apologies to the many other ereaders out there from Sony, Kobo, and others). While the answer may be an individual preference, it occurs to this writer that perhaps the best answer lies in a combination of more than one device. More on that another time… soon.

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